Canesten Digital
Campaign.

Client

|   Bayer Philippines

Task

|   Launch Canesten Philippines in various digital platforms

Canesten®, the Philippines’ and Europe’s number 1 topical cream wanted their presense felt on digital. The launch campaign consisted of the creation of a social media playbook for their new FB and YT channels, as well as a highly successful TikTok hashtag campaign that went on to be the benchmark for future TikTok campaigns in the Philippines.

Phone view of social media Canesten Philippines posts showing the chlotrimazole anti-fungal cream.
Phone view of a video frame for Canesten. The video is showing a woman mimicking removing the fungi by dancing and pushing them away.
Phone view of social media Canesten Philippines posts showing the chlotrimazole anti-fungal cream.
Phone view of a video frame for Canesten. The video is showing a woman mimicking removing the fungi by dancing and pushing them away.
Phone view of a video frame for Canesten. The video is showing a woman mimicking removing the fungi by dancing and pushing them away.

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