Cebu Pacific
Safer Together.

Client

|   Cebu Pacific Air

Task

|   Refresh current OOH look to fit new COVID communications

After a complete country-wide lockdown, Cebu Pacific- the Philippines’ largest low cost carrier, resumes its operations. Due to the pandemic, traveller confidence dipped. The task was to boost traveller confidence with a refresh of the OOH look, along with new comms.

The visual makes use of the airplane window, as it’s something that people love to see again- it is also utilized to show Cebu Pacific’s wide local network. For the headline, we wanted to let travellers know that we all have a part in making flying a safe activity. n.

A Billboard of Cebu Pacific during COVID restrictions showing a passenger and flight attendant wearing masks and face shields.

Various OOH materials have been produced from billboards, light post banners and airport lighboxes for further visibility of the campaign materials.

4 LPB's showing the safety measures during COVID restrictions taken in Cebu Pacific airplanes where both flight attendants and passengers wear face masks and face shields.
Light boxes inside the airport during COVID restrictions showing a Cebu Pacific passenger and flight attendant wearing masks and face shields.

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