| Cebu Pacific Air
| Refresh current OOH look to fit new COVID communications
After a complete country-wide lockdown, Cebu Pacific- the Philippines’
largest low cost carrier, resumes its operations. Due to the pandemic,
traveller confidence dipped. The task was to boost traveller confidence
with a refresh of the OOH look, along with new comms.
The visual makes use of the airplane window, as it’s something that people love to see again- it is also utilized to show Cebu Pacific’s wide local network. For the headline, we wanted to let travellers know that we all have a part in making flying a safe activity. n.
Various OOH materials have been produced from billboards, light post banners and airport lighboxes for further visibility of the campaign materials.
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