| Introduce the new cheesy product line and reinforce its superior Japanese imagery
Nissin, the worldwide leader of instant noodles, were releasing a new
cheesy line in the Philippines. The task was to introduce the new product
and reinforce the Nissin’s superiority through its Japanese imagery.
Tapping into Filipinos love for anime, while keeping in mind of the new mindblowing flavor- we visualized it via an ‘anime’ transformation which perfectly captures the surprising flavor along with a strong Japanese imagery.
Two spots were made to introduce the two Nissin Cup Noodles cheesy seafood
flavors. We worked closely alongside the illustrator and production to
ensure the quality and consistency of materials.
In addition to the TVC spots, severel OOH materials, social posts and digital content were produced based on the TVC characters.
Copyright © Natassja Velasco. All rights reserved.