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|   Unilever - Selecta


|   Initiative idea to further increase summer sales

Philippines is a country where the weather can only be either hot, or very hot. Selecta, the best selling ice cream brand in the country holds yearly summer deals to further increase sales.

In order to freshen the sale, I conceptualized a temperature dependent sale- the hotter the temperature, the cheaper the ice cream. Record breaking temperatures can only mean record breaking discounts.

A series of automated ads that change according to the temperature will be rolled out- clicking the ads will bring the user to Food Panda’s landing page and automatically find the nearest ice cream shop.

*unreleased concept

Images showing the promo where the temperature equals to the discount percentage.

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