Client
| Unilever - Selecta
Task
| Initiative idea to further increase summer sales
Philippines is a country where the weather can only be either hot, or very
hot. Selecta, the best selling ice cream brand in the country holds yearly
summer deals to further increase sales.
In order to freshen the sale, I conceptualized a temperature dependent
sale- the hotter the temperature, the cheaper the ice cream. Record
breaking temperatures can only mean record breaking discounts.
A series of automated ads that change according to the temperature will be
rolled out- clicking the ads will bring the user to Food Panda’s landing
page and automatically find the nearest ice cream shop.
*unreleased concept
Copyright © Natassja Velasco. All rights reserved.