Selecta
Packaging Refresh.

Client

| Unilever Philippines - Selecta

Task

| Refresh the packaging while staying recognizably Selecta

The challenge was to refresh the Bestseller line packaging while making sure it was still recognizably ‘Selecta’.

Package design of the Selecta tub and cup for the cookies & cream flavor.

Package design of the Selecta tub for the cookies & cream flavor.

Package design for the Selecta tub for the choco almond fudge flavor.

I adapted a cleaner and sharper look for the packaging- significantly less typefaces used, brighter colors, and a well art directed placement of the ingredients for a cleaner look- even with a glance from a far, one will still be able to see both its likeness and difference to the previous prackaging design.

Let's collaborate!