| Unilever Philippines - Selecta
| Refresh the packaging while staying recognizably Selecta
The challenge was to refresh the Bestseller line packaging while making sure it was still recognizably ‘Selecta’.
I adapted a cleaner and sharper look for the packaging- significantly less typefaces used, brighter colors, and a well art directed placement of the ingredients for a cleaner look- even with a glance from a far, one will still be able to see both its likeness and difference to the previous prackaging design.
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