Sky Fiber Fast Days.

Client

| Sky Fiber

Task

| Introduce their new fiber internet plan thru a series of TVCs

Sky, the leading cable and internet provider in the Philippines, wanted to intruduce their new fiber plans through a series of tv spots.

Instead of the usual ‘show a laptop, flash the content’ style for internet ads, I opted to make it campaignable by injecting insight with humurous stories.

The insight was- our days go fast and waiting can make you miss out on great moments, same with your internet. A full 30s TVC and a series of 15s were released to show the campaignability of the idea.

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